7-Eleven, 6-to-late
When there’s a well-known brand, there always would be knock-offs. Why spend tons of money designing your own image, when you can piggy-back on someone else’s successful design? That’s probably how “7-to-late” stores were born and obviously Seven & I Holdings Co. – the owner of 7-eleven stores – wasn’t impressed. Somebody had an unpleasant day in court and behold – 6-to-late stores. They have also changed the green 7 to a yellow 6, to distance themselves further, but hey, it’s still pretty obvious!
Filed under: Design Idea Fail | Tagged: 6 to late, 7 eleven, trademark infridgement
