Re-branding of “Washington Mutual” into “WaMu” should have serious reasons. One of the reasons perhaps could be that most of the bank’s mortgage clients (who “no qualifying: OK, no credit history: OK, bankruptcy: OK”) could hardly read and pronounce “Washington Mutual” in English. The word “WaMu” of course is easier to read and remember.
The next logical step will be to do re-branding into “WM”:
Logo shrinkage follows the bank financial situation (check out the ticker symbol – they are actually traded as “WM”):
Washington Mutual, Bank (www.wamu.com)
Waste Management, Garbage company (www.wastemanagement.com)
Filed under: General Idea Fail Tagged: | bank, bankruptcy, crisis, design, Design Fail, future for wamu, mortgage, no qualifying home for sale, wamu, wamu future, washington mutual, waste management, wm