Geico (big auto insurance company in the US) is an endless source of my “design fail” inspiration. Looks like they have some internal branding issues and desperately choose between “cave man” and “wet talking lizard with attitude” (ok, ok, “Geko”) approaches. Both fail, IMO.
I took this picture on the road last week and made some quick Photoshop on it:
Real savings
“Shadow: an imitation of something” (Dictionary and Thesaurus – Merriam-Webster)
Filed under: Design Idea Fail, General Idea Fail | Tagged: ad, banner, billboard, design, Design Fail, geico, geico sucks
