Design idea: Happy Verizon Wireless customer enjoys great cell phone service. His opinion is backed up with opinions of lots of happy others.
How it appears:
Ver 1: Verizon Wireless union workers standing as a solid wall: “You should talk more to make us happy. We will come after you If you do not make us happy”.
Ver.2: This service is for hard top hat guys, McDonalds store managers and all these kinda blue collars.
Most of you probably saw this dumb TV commercial from Verizon: whole bunch of folks followed by dedicated one are loitering around looking for someone who is in trouble with cell phone: no coverage, low battery, etc. The crowd approaches the victim, pulls’em over and then starts to blame with ironical criticism for choosing the wrong service plan.
Hey, WTF? Just picture this in reality: you are talking to somebody over the phone and suddenly you figure out that this flash mob rushes right to you. First thoughts: scream and run. And call 911.
Conclusion: Idea sucks big time.