Yet another victim of thinking that semi-dressed sexy girl will help pumping the sales.
“When sunning in Florida take a break from the rays and check out the hot Icom radios in our cool store!”.
Ok, I could imagine this girl is dreaming about new pink Lexus, a gallon of Dior perfume, top of the line bluethooth with white gold finish. I could even imagine that the girl slowly thinks how this Miami beach sucks comparing to Bora-Bora beaches full of sexy muscle machos around.
And I do not believe that she would be thinking about amateur radio equipment: antennas, telegraph keys, capacitors and portable dual-band UHF transceivers (“Damn! The new Icom IC-92AD is rugged, submersible and has 5 watts output! This is 3.5 watts better than my old one!”).
Conclusion: The “coolest amateur radio store” is running by folks in their 65+ who already forgot what the girls like this one may think about during their summer vacations.
Update: Girls go wild trying to obtain amateur radio equipment for the great price: