Design Idea: The girl scout rings your door bell and offers energy saving light bulbs (by analogy with girl scout cookies). How it appears: The girl scout offers a set of 4 bottles of liquor to try-n-buy.
Update: If you make quick look at the billboard while driving 65+Mph on a highway, it is hard to decide that these are actually “energy saving” lamps, not liquor bottles.
[…] If you take a look at DesginFail’s blog you can see how the state of California is trying to u…. The site’s point is that the billboard didn’t properly get its message across because it looks like she’s selling liquor. I have to agree that the point is pretty much lost. […]