Kaiser Permanente (health care organization in the US) recently came up with a fresh creative idea for billboard ads:
It is hard to say what message does Kaiser send to us. Am I also eligible to vote for myself or I am not qualified by age? Or only baby boomers are welcome to vote for themselves?
There is more. “You are under arrest. Step away from the vehicle, turn around and put your hands on top of your head”:
Impression I got after observing these billboards after a week:
Design Fail factor: 4 (out of 10).
Update: 7macaw’s suggestion:
Filed under: Design Idea Fail | Tagged: advertisement, baby boomer, billboard ad, design, Design Fail, design fail factor, Don’t Taze Me Bro, kaiser permanente, kaiser sucks, vote, vote for yourself |