Washington Mutual Logo transformation and their possible future

Re-branding of “Washington Mutual” into “WaMu” should have serious reasons. One of the reasons perhaps could be that most of the bank’s mortgage clients (who “no qualifying: OK, no credit history: OK, bankruptcy: OK”) could hardly read and pronounce “Washington Mutual” in English. The word “WaMu” of course is easier to read and remember.

The next logical step will be to do re-branding into “WM”:

WaMu logo transformation

WaMu logo transformation

Logo shrinkage follows the bank financial situation (check out the ticker symbol – they are actually traded as “WM”):

WaMu chart

WaMu chart

Washington Mutual, Bank (www.wamu.com)
Waste Management, Garbage company (www.wastemanagement.com)

WM truck

WM truck

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5 Responses

  1. How perfect is that? 🙂 Buh-bye crappy service!!

  2. […] (As their ads would say, “Woohoo!”)  The Design Fail blog predicts the natural evolution of the Washington Mutual logo and […]

  3. […] De­sig­n­­ Fa­il blog­ p­re­dict­s t­he­ n­a­t­ura­l e­volut­ion­ o­f th­e Wash­in­gto­n­ Mu­tu­al lo­go­ […]

  4. ROTFL!! Definitely reblogging and linking to this page!

  5. This is a really interesting blog post,I have added your blog to my favourites I really like it,keep up the good work!

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