Suppose I want to find out which versions of .Net support IPv6. Type “.net ipv6” in google and…
Not very helpful result, is it? To an extent, it’s google’s fault as it seems insisting on dropping the . in .net, even if I search for “.net” (i.e. .net in quotes), but was it so hard to anticipate this problem when choosing the name for the new technology and, you know, choose something unique!
I work for a company whose name is a generic dictionary word, which looked rather nice in pre-Internet days, but these days it is certainly more preferable to have a name that isn’t a common word. And while the company I work for had its name chosen long before the Internet came around, .Net appeared in 2002!
Couldn’t they have just picked up some obscure island, too – like, I dunno, Sumatra? ASP.Sumatra – sounds kinda nice, doesn’t it?
Filed under: Design Idea Fail, trade mark fail | Tagged: .net, google, microsoft, search, trade mark fail |
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