Design Fail Weekend

Pepsi's branding issues

Pepsi's branding issues

I don’t care if regular “Pepsi” now branded as “Diet Coca” or even “Clorox” as long the price is “as advertised”. I do not like surprises at the register like “Oops! Your Pepsi is $8.99; $7.99 is the price for Diet Coke”.

This toy could be useful for some dads with some special fantasies:

Dad's toy

Some dads could play with it too

Not too much fail here, however I found the toy’s positioning amusing:

Nice positioning

Nice positioning

Obvious “design fail” on gene level. Instead of driving one more block and make a safe right turn, the guy (or girl?) prefers to do this:

Design Fail on gene level

Design Fail on gene level

And finally, this weekend my favorite: portable HDD drive. I am the potential customer (I am taking lots of digital photos, videos, I have huge legal music archive, I am doing tons of coding and graphics), so I could speak out.

Espresso coffee maker or HDD?

Espresso coffee maker or HDD?

So here it is: marketing idea sucks big times. It is dumb to position pretty much technical devices (HDD drive, flash memory and similar) as an everyday consumer gadget (like MP3 player, portable game console or so). The dancing in extase, iPod-plugged human silhouette works perfectly fine to advertise Apple’s mp3 players. But I cannot imagine the same silhouette dancing with HDD drive in it’s hand.
What’s really important to me, if I be shopping for external HDD right now, are it’s capacity, type (IDE, SATA, SCSI), shock resistance, if it supports FireWare as well as USB2, and if it not comes with another stupid USB cord. I really do not care about it’s color: I am not going to carry HDD on the neck strap (or pants belt) on a full-time.
When I see the box from a few feet distance for a couple of seconds (there are thousands of other goods in the store, I cannot read every box’s micro text), the composition of “Espresso” word and a coffee bean leaves me the impression that this is some kind of USB-powered coffee maker. Actually, this coffee bean and a box togeather look like a car seat. In this case model name “Espresso” makes sense: color is important in advertising car seats cover.

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Don’t Ask.com me, please!

Looks like advertisement these days is not an “engine for commerce” any more, it became a tool for commerce blackmailing.
Today I was installing Trillian Messenger software. So here it is: You have to agree with License Agreement (I agree) AND have to install 3rd party crap like Ask.com toolbar (WTF? I disagree!). They do not give me an option to choose not to install stuff which I do not need:

Don't Ask.com me, please

Do not Ask.com me, please

Ok, since the acceptance of just “license agreement” is not enough, no Trillian Messenger for me today.
How about Vuze (also known as Azureus torrent client) for legal sharing of HD videos? Same story: I have to accept license agreement AND install their toolbar:

Do not Vuze.com me, please

Do not Vuze.com me, please

However in case of Vuze it is funny that if you do not check :”I accept license agreement..” check box, it will let you go further anyway, install and use the software. Does it mean that I found a bug in their Install Shiled script?

Guys, I do not need your toolbars, seriously. I already have bunch of disabled toolbars which I do not use. Let me choose what to install and what not to install on my computer. I understand your need to make money but think about me also, please: I have a web browser, not a junk ads storage after all. This pushy “consume our Ads or we make your web browsing experience miserable” approach may have opposite effect like old telemarketers calls.

And No, thank you, I prefer to have something else as a “default home page” rather than Ask.com, etc. And I do not need toolbars for: “daily calories calculation” (I am slim enough w/out any brutal diets), “weather” (weather predictions suck 100%, a random number generator predicts better), “search for local singles” (most of them are ugly as a halloween nightmare), etc. And I use Google to search stuff online.
And yes, I do not have too much browser window real estate left.


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Study aid fail.

Yeah, exactly 10 fish, I can see it immediately!

Yeah, exactly 10 fish, I can see it immediately!

My heir has lots of stuff that is supposed to teach him how to count – these little cards are just one example. All those study aids, however, are overestimating the human perception quite a bit: while it is immediately obvious how many items are on the 1, 2 or 3 cards, may be on the 4 one, but certainly not on the 8, 9, 10 ones. In order to figure out how many items are there I have to count them and if I can’t count… well, there a catch-22 right there!

What one needs to learn is really just the order: 1 < 2 < 3 < 4 < … < 10 and so on, so one would think the study aid should emphasize that – say, by showing exactly the same items as on the smaller number card, with exact same disposition and adding one extra item to show that this number is one step larger than the previous one. But no, designers get so carried away with drawing cute items of various kinds in various groups that those illustrations become useless.

I saw these “helpful” drawings go all the way up to 20(!) in one book. Well, here’s one more useful picture:

5000!

5000!

A Physically Handicapped Cat as a Creamer

Here is another sample of “made in china” brutal tableware creativity: a physically handicapped cat with tear off paw to serve you as a creamer.

Physically handicapped Cat as a Creamer

Physically handicapped Cat as a Creamer

Design Fail factor: 9 (out of 10)

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San Jose city art: ATM machine suffered in fire

San Jose city creativity got me again. The following piece of art found in the city downtown.

ATM wreck

ATM wreck

It stands right in front of Bank of America building and probably represents how their ATM machine will look like after been in fire for a while.

However this art wreck is not safe for pedestrians: they could be seriously injured passing by loaded at cool Friday night.


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Elect Monster Shirakawa!

Elect Monster Shirakawa

Elect Monster Shirakawa

Nice double-meaning composition in San Jose downtown: “Elect Shirakawa: Monster energy!” / “Elect Monster Shirakawa!”.

Disclaimer: I have no idea who this Shirakawa is. I am not into politics and neither this blog. But for Shirakawa’s supporters: it is better to take off one of the banners if you want your boss to be elected.


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Yeh, this is the right place to advertise Rolex

Buy Rolex! Like real deal

Buy 'like the real deal' Rolex

Yeh, right. For sure this is the best place to advertise Rolex: among poor plumbers and farmers in a middle of nowhere. Except may be they are talking about stolen fake Rolex watches.


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