Geico Real Savings

Geico (big auto insurance company in the US) is an endless source of my “design fail” inspiration. Looks like they have some internal branding issues and desperately choose between “cave man” and “wet talking lizard with attitude” (ok, ok, “Geko”) approaches. Both fail, IMO.

I took this picture on the road last week and made some quick Photoshop on it:

Real savings

Real savings

Shadow: an imitation of something” (Dictionary and Thesaurus – Merriam-Webster)

The story is now available at DesignFail.org

I can not “Enroll Now”: I am driving

Yet another dumb application of web-like advertisement to the road ad billboards. Check this out: “Enroll Now”:

Enroll now

Enroll now

My first impression was: “damn, I can not enroll now, even if I wish to enroll. I am driving”.

I took the picture from the best visible spot of the billboard. The billboard stands in a place from which only “Enroll Now” is visible. In a matter of a second or two I could read this stupid invitation to immediate enrollement and then concentrate on the road: I do not want to be smashed by dumptrucks entering this part of the highway (680 near Benicia).

I have a better design idea for designers of this ingenious ad: “Click Here to Enroll Now!” followed by License Agreement, restriction policy, discount coupon code and Terms of Service. Yeah, and do not forget to include top management’s bios with “business smile” photos.

Guys, highway billboards are good only for well established brands and/or for very, very short texts. People who are driving 65 mph will not read your micro text even if they wish to.

Important: We moved to DesignFail.org

We will be publishing our content at DesignFail.org and here for some time. Please update your bookmarks! The home of the original Design Fail is: DesignFail.org; Beware duplicates and cybersquatters! 😀

Stay tuned for even more cool stuff!

~DF, Publisher

Chevron’s Advertisement: Bad Taste!

Chevron's ad

Chevron advertisement

Hello? Who’s talking? Are those (Chevron) who were selling me gasoline at $4.25/gallon just recently (San Francisco, California)? Sure we will be using less gas! Like in the old anecdote where the kid came to his alcoholic father and asks him: “Dad, I’ve heard they rise prices for liquor. Does it mean you will be drinking less?” Dad says: “No son. That means that you will be eating less“. But back to the subject.

IMO, to write something over someone’s face looks good only in case of law enforcement creativity like “FBI Wanted Fugitive. Captured”. But when it comes to civilian design this approach sucks because:

  • Human face is not an even surface like whiteboard; To write something over a non-even surface in thin light font results hard to read;
  • It looks like graffiti;
  • You kinda disrespect the person by placing advertisement over his face.

Actually I was unable to read Chevron’s message until I photographed the banner when I was driving by. Guys, for the money you sucked out from our pockets you could come up with something better than you are exposing now.

Design Fail Factor: 9 (out of 10)

Bookmark and Share

Don’t Ask.com me, please!

Looks like advertisement these days is not an “engine for commerce” any more, it became a tool for commerce blackmailing.
Today I was installing Trillian Messenger software. So here it is: You have to agree with License Agreement (I agree) AND have to install 3rd party crap like Ask.com toolbar (WTF? I disagree!). They do not give me an option to choose not to install stuff which I do not need:

Don't Ask.com me, please

Do not Ask.com me, please

Ok, since the acceptance of just “license agreement” is not enough, no Trillian Messenger for me today.
How about Vuze (also known as Azureus torrent client) for legal sharing of HD videos? Same story: I have to accept license agreement AND install their toolbar:

Do not Vuze.com me, please

Do not Vuze.com me, please

However in case of Vuze it is funny that if you do not check :”I accept license agreement..” check box, it will let you go further anyway, install and use the software. Does it mean that I found a bug in their Install Shiled script?

Guys, I do not need your toolbars, seriously. I already have bunch of disabled toolbars which I do not use. Let me choose what to install and what not to install on my computer. I understand your need to make money but think about me also, please: I have a web browser, not a junk ads storage after all. This pushy “consume our Ads or we make your web browsing experience miserable” approach may have opposite effect like old telemarketers calls.

And No, thank you, I prefer to have something else as a “default home page” rather than Ask.com, etc. And I do not need toolbars for: “daily calories calculation” (I am slim enough w/out any brutal diets), “weather” (weather predictions suck 100%, a random number generator predicts better), “search for local singles” (most of them are ugly as a halloween nightmare), etc. And I use Google to search stuff online.
And yes, I do not have too much browser window real estate left.


Bookmark and Share