Geico Real Savings

Geico (big auto insurance company in the US) is an endless source of my “design fail” inspiration. Looks like they have some internal branding issues and desperately choose between “cave man” and “wet talking lizard with attitude” (ok, ok, “Geko”) approaches. Both fail, IMO.

I took this picture on the road last week and made some quick Photoshop on it:

Real savings

Real savings

Shadow: an imitation of something” (Dictionary and Thesaurus – Merriam-Webster)

The story is now available at DesignFail.org

Symantec: Throw your laptop away

Symantec came up with fresh idea to advertise their Norton software outdoors:

Throw it away

Throw it away

The guy throwing away his laptop – this means to me the “speed of throwing laptop away”. Actually this is precisely my case a month ago.. (the rest is here)

I can not “Enroll Now”: I am driving

Yet another dumb application of web-like advertisement to the road ad billboards. Check this out: “Enroll Now”:

Enroll now

Enroll now

My first impression was: “damn, I can not enroll now, even if I wish to enroll. I am driving”.

I took the picture from the best visible spot of the billboard. The billboard stands in a place from which only “Enroll Now” is visible. In a matter of a second or two I could read this stupid invitation to immediate enrollement and then concentrate on the road: I do not want to be smashed by dumptrucks entering this part of the highway (680 near Benicia).

I have a better design idea for designers of this ingenious ad: “Click Here to Enroll Now!” followed by License Agreement, restriction policy, discount coupon code and Terms of Service. Yeah, and do not forget to include top management’s bios with “business smile” photos.

Guys, highway billboards are good only for well established brands and/or for very, very short texts. People who are driving 65 mph will not read your micro text even if they wish to.

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Stay tuned for even more cool stuff!

~DF, Publisher

Microsoft: no Walls, just Windows

This Microsoft’s billboard stands in San Francisco downtown, right at the entrance of Bay Bridge (Hwy 80 East):

Life without Walls

Life without Walls

Actually I personally have issues with living “without walls”: I do not want my naked ass to be exposed to the entire neighborhood when I am in the shower. I like my privacy, I need my walls.

IMO, Apple definitely should respond with something like this:
Apple

The rest of the story is here

1% Beef in 2 hamburgers

McD billboard

McDonald's billboard

Maybe it is too late to post this.. Had seen these billboards a couple of weeks back however they disappeared in our area almost overnight. So here it is: 1% Beef in 2 hamburgers.

Design idea: McDonald’s

Image owner: crismar