Kaiser: “Don’t Taze me Bro”

Kaiser Permanente (health care organization in the US) recently came up with a fresh creative idea for billboard ads:

Vote for yourself

Baby boomers to vote for themselves

It is hard to say what message does Kaiser send to us. Am I also eligible to vote for myself or I am not qualified by age? Or only baby boomers are welcome to vote for themselves?

There is more. “You are under arrest. Step away from the vehicle, turn around and put your hands on top of your head”:

Should I put hands on top of my head as well

Am I under arrest?

Impression I got after observing these billboards after a week:

Step away from the vehicle

You are under arrest

Design Fail factor: 4 (out of 10).

Update: 7macaw’s suggestion:

Don't Taze me, Bro!

Don

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Atoyot

Atoyot

Atoyot

It is lame to expose logos this way when the text does not read in both directions (i.e not a palindrome)

California Disaster Potato Chips

California disaster chips

California disaster chips

I bought this bag of potato chips at a nearby gas station just because of it’s brand name.
Wow! Let me take it from here. Here is an idea for the company to expand product line with the following:

  • “New Orleans Chips: Mama of all Floods”
  • “Southern California Chips: Wildfire on 1000 acres”
  • “San Francisco Chips: #1 Earthquake and now Final”
  • “Texas Chips: Hurricane Ike”

Possible initial Design idea: “The Earthquake taste of our chips will knock you down”.

Where the Fail is: In California, the word “earthquake” means “disaster“. However this is good name for a first aid and survival kits.


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Girl Scout Liquor Bottles

girl scout wine

girl scout liquor

Design Idea: The girl scout rings your door bell and offers energy saving light bulbs (by analogy with girl scout cookies).
How it appears: The girl scout offers a set of 4 bottles of liquor to try-n-buy.

Update: If you make quick look at the billboard while driving 65+Mph on a highway, it is hard to decide that these are actually “energy saving” lamps, not liquor bottles.
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‘Bad Ass’ Advertisement

Bad Ass Advertisement

Bad Ass Advertisement

I took this picture at Lahaina, Hawaii. This is one of many gift stores with huge variety of made-in-china kinda crap like ‘Aloha’ fridge door magnets, cheap shell necklaces, post cards and macadamia nuts.
The idea to put used (yes, they are quite used!) “Bad Ass” shorts on display is funny but from marketing perspective it seems that it isn’t. I was hanging out nearby for an hour or so watching how this works on shoppers. Most of the vacationers definitely noticed the shorts (a few of them even took pictures) and then proceeded to do their shopping elsewhere.

Conclusion: Good idea for an alternative art gallery or a night club.


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Just Say Yes!

Just Say Yes!

Just Say Yes!

This Usability Fail exhibit found at one of San Francisco Bay Area supermarkets. Looks like the store runs out of cash to order “big-red-YES-button” device and make themselves and customers happy campers.

Or may be their customers are just simply dumb.


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Good job, guys! The Balls are now visible from any angle

San Jose city creativity got me again this week.

The biggest balls in San Jose

The biggest balls in San Jose

City workers are checking if the balls are visible from any angle.
These balls are planning to be exposed to the public for a couple of month during Da Vinci art show at San Jose Tech Museum.


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WalMart: Always Less!

Always Less!

WalMart: Always Less!

Looks like chineese exporters to WalMart are on strike or they run out cheap labor.

P.S. Sorry folks for the bad picture quality; I failed to take good shot of this guy who was traveling 20 mph below speed limit like he got ten tickets for speeding and feels that’s enough for today.


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Digg.com: your 2-letter words search sucks

Actually I have issues with Digg.com search in general. For example I always write my posts by myself. Whether they are good or bad, doesn’t matter, but they are always “original”. But when I submit something to Digg.com it is first “Digging through your submission” and then comes up with annoying message like “There are duplicates found” and gives me a list of posts with similar subject. When I submitted my post about Adobe HQ building, it showed me a long list of all Adobe-related posts found. Digg.com calls them “duplicates”. What a heck? Did you mean “related posts”? Do you see the difference between “duplicates” and “related” subjects? Then I have to click that stupid button “Totally original. I swear!”. Kinda “software implementation fail” workaround with some sort of humor.
Did You guys fail to design good search engine for yourselves? Or your “software back-end guy” quit in a middle of the project and left tons of unreadable code behind so no one could support it?

But back to the subject (“your 2-letter words search sucks”). Today I was searching Digg.com for the keyword “3D”. Please check out the results: “Your search string has disallowed characters in it, or is too short“:

2-letter words search sucks

2-letter words search sucks

Huh? How about group “U2”? Same result! WTF?
May be it is time for Digg.com to teach this “made in Asia” piece of software to start searching for common “2-letter-words”? Please do not tell me that I have to be more specific with search criteria, for example I have to type in “3D Display” or “3D Models”, or just go to Google. Well. Please, do not think for me, I would like to do the search and then decide what I want to read or not.

So I am waiting for the button @ Digg.com “That’s what I am f**king searching for! I swear!


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Yeh, this is the right place to advertise Rolex

Buy Rolex! Like real deal

Buy 'like the real deal' Rolex

Yeh, right. For sure this is the best place to advertise Rolex: among poor plumbers and farmers in a middle of nowhere. Except may be they are talking about stolen fake Rolex watches.


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