I can not “Enroll Now”: I am driving

Yet another dumb application of web-like advertisement to the road ad billboards. Check this out: “Enroll Now”:

Enroll now

Enroll now

My first impression was: “damn, I can not enroll now, even if I wish to enroll. I am driving”.

I took the picture from the best visible spot of the billboard. The billboard stands in a place from which only “Enroll Now” is visible. In a matter of a second or two I could read this stupid invitation to immediate enrollement and then concentrate on the road: I do not want to be smashed by dumptrucks entering this part of the highway (680 near Benicia).

I have a better design idea for designers of this ingenious ad: “Click Here to Enroll Now!” followed by License Agreement, restriction policy, discount coupon code and Terms of Service. Yeah, and do not forget to include top management’s bios with “business smile” photos.

Guys, highway billboards are good only for well established brands and/or for very, very short texts. People who are driving 65 mph will not read your micro text even if they wish to.

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~DF, Publisher

Adobe HQ: what’s cooking?

Hopefully this is just BBQ for Adobe top management on the roof, not someone’s torture (a bowl with boiling oil and someone inside who, say, missed deadline):

There were no fire trucks around, no sirens, etc.

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Microsoft: no Walls, just Windows

This Microsoft’s billboard stands in San Francisco downtown, right at the entrance of Bay Bridge (Hwy 80 East):

Life without Walls

Life without Walls

Actually I personally have issues with living “without walls”: I do not want my naked ass to be exposed to the entire neighborhood when I am in the shower. I like my privacy, I need my walls.

IMO, Apple definitely should respond with something like this:
Apple

The rest of the story is here

Chevron’s Advertisement: Bad Taste!

Chevron's ad

Chevron advertisement

Hello? Who’s talking? Are those (Chevron) who were selling me gasoline at $4.25/gallon just recently (San Francisco, California)? Sure we will be using less gas! Like in the old anecdote where the kid came to his alcoholic father and asks him: “Dad, I’ve heard they rise prices for liquor. Does it mean you will be drinking less?” Dad says: “No son. That means that you will be eating less“. But back to the subject.

IMO, to write something over someone’s face looks good only in case of law enforcement creativity like “FBI Wanted Fugitive. Captured”. But when it comes to civilian design this approach sucks because:

  • Human face is not an even surface like whiteboard; To write something over a non-even surface in thin light font results hard to read;
  • It looks like graffiti;
  • You kinda disrespect the person by placing advertisement over his face.

Actually I was unable to read Chevron’s message until I photographed the banner when I was driving by. Guys, for the money you sucked out from our pockets you could come up with something better than you are exposing now.

Design Fail Factor: 9 (out of 10)

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Yeson Sucks

I like to take pictures of non-profit organizations advertisement. The background taken from free photobank collection, the Arial Black font and “the girl from the front desk” all together could produce this:

This Yeson sucks

This Yeson sucks

Do not save on space between words, babe!  Here are the examples of OK Yes_ons:

This Yeson is OK

This Yes_on is OK

This Yeson is OK too

This Yes_on is OK too

“Wilson for Mayor” banner

.

Wilson for mayor

Poor, poor Mr. Wilson..  your supporters did not find better place for your campaign advertisement..

WaMu at present time.

WaMu at present time

WaMu at present time


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