Geico Real Savings

Geico (big auto insurance company in the US) is an endless source of my “design fail” inspiration. Looks like they have some internal branding issues and desperately choose between “cave man” and “wet talking lizard with attitude” (ok, ok, “Geko”) approaches. Both fail, IMO.

I took this picture on the road last week and made some quick Photoshop on it:

Real savings

Real savings

Shadow: an imitation of something” (Dictionary and Thesaurus – Merriam-Webster)

The story is now available at DesignFail.org